Star Dance Alliance and Pastry Sneaker Announce New Partnership

Star Dance Alliance and Pastry Sneaker Announce New Partnership

Annapolis, Maryland-based Star Dance Alliance announced it has solidified a partnership with Atlanta-based dance sneaker company, Pastry, as “the official dance sneaker of Star Dance Alliance” and its vast empire of successful affiliate brands.

Star Dance Alliance founder and President/CEO, Gary Pate, said “Star Dance Alliance is proud of our decades of high-quality leadership in both domestic and international dance competitions…It’s only fitting, therefore, that any strategic partnership we engage in is with an organization that represents high-quality and leadership as well. That’s why we are thrilled to align with PASTRY… a stellar, highly respected brand led by leaders with high character and integrity…”

Pastry President/CEO, longtime highly respected athletic, dance and cheer supplier, Eric McCrite, said, “Serving thousands of dance studios… dance choreographers and coaches all around the world… and over 300,000 young, aspiring dancers in their Broadway-quality competitions around the U.S. and in 13 countries… Star Dance Alliance is a leader in the dance competition world. We are proud to have been selected to partner with them. It’s an honor and we will work diligently to exceed all expectations in this partnership.”

On a “Regional” basis, Pastry will be sponsoring Star Dance Alliance’s “Hip Hop Excellence Award” and on a “National” basis, Pastry will be sponsoring the Star Dance Alliance “Pastry Premier Cup” awarded to the highest scoring routine in the Premier Cup finals. The organizations also plan on teaming up to mutually support Janie’s Fund, a charity founded by rockstar Steven Tyler to help girls and young women who suffer from abuse and neglect. Star Dance Alliance and Pastry plan to host national dance-a-thons and other programs to raise necessary funds to support this worthy and relevant organization. There are also other partnership programs on the drawing board.

Celebrating over 35 years in the world of dance competitions and stronger than ever before, Star Dance Alliance has become known as the premier training ground for some of the most successful, best-known dancers in the world. Whether it’s classic ballet, tap, hip-hip, jazz, contemporary, acrobatics, or modern, Star Dace Alliance experience, education and inspiration is a vital credential for dancer success. Visit for more information.

Pastry, America’s #1 Dance SneakerTM, is an athletic footwear company worn by all types of dancers because of its comfortable footbed and innovative styles, colors and patterns. Founded in 2007 by celebrity fashionistas Angela and Vanessa Simmons, along with their father and hip-hop royalty Joseph “Rev Run” Simmons (Run-DMC), Pastry today is a leader for high school, college and professional sports dance teams, as well as studios and dance retailers. For more information, visit