The House of Creed Announces Partnership with American Ballet Theatre

The House of Creed Announces Partnership with American Ballet Theatre

The House of Creed and ABT have teamed up to celebrate The House of Creed’s new fragrance Wind Flowers.

In celebration of The House of Creed’s newest scent, Wind Flowers, the brand is pleased to join American Ballet Theatre at the Metropolitan Opera House in New York City for a performance of the quintessential ballet, Swan Lake, this evening, June 30 at 7:30 pm. Following the performance, guests in attendance will receive a complimentary sample of Wind Flowers, the luminous, floral fragrance inspired by the unique combination of grace and strength in a dancer’s flowing movement.

The global debut of Wind Flowers in March 2022 highlighted Olivier Creed’s inspiration with an exclusive performance in London by the campaign muse, principal dancer Lauren Cuthbertson of the Royal Ballet. To create an impactful experience in the U.S., The House of Creed was drawn to the romantic fable of Swan Lake and the renowned dancers of ABT as a confident, graceful, and elegant representation of the fragrance. In recognition of the brand’s support of ABT, The House of Creed will be listed in Playbill Magazine.

Wind Flowers is a strong, yet soft and feminine fragrance. The fragrance opens with sweet jasmine, wrapped around the zesty scent of Tunisian orange blossom and fruity peach. A powerful heart of delicate jasmine flower, tuberose petals, and a soft rose extract add depth and texture, while a warm flurry of sandalwood is twisted around a haze of iris and musk. A vibrant note of orange blossom and creamy praline offsets this dusky floral scent, bringing to life this luminous fragrance.

American Ballet Theatre’s Swan Lake is performed from June 27 through July 6 at the Metropolitan Opera House on Broadway between 64th and 65th Streets in New York City. For tickets please visit

Wind Flowers is available now at Creed Boutiques and

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