Introducing the Swarovski Shimmer Effect

Karlie Kloss for Swarovski's Brilliant Inspiration campaignSwarovski, the world leader in cut crystal and fashion jewelry, recently launched the new Shimmer effect for crystals in the U.S. Taking the iconic Aurora Borealis effect to a wider kaleidoscopic array of colors, the innovative Shimmer effect adds a touch of multicolored brilliance to colored crystals.


Ever at the forefront of innovation, Swarovski developed the new Shimmer effect with unique light refractions to make colors even more dazzling. The resulting finish highlights each angle and movement with the spectacular hues of the Northern Lights. The appearance of this effect is one of high performance brilliance and impact.

Swarovski Flat Back crystals with the Shimmer effect now come in five sizes (SS12, SS16, SS20, SS30 and SS40) and 15 effect shades: Black Diamond Shimmer, Blue Zircon Shimmer, Citrine Shimmer, Cobalt Shimmer, Erinite Shimmer, Fuchsia Shimmer, Hyacinth Shimmer, Light Colorado Topaz Shimmer, Light Sapphire Shimmer, Light Siam Shimmer, Peridot Shimmer, Siam Shimmer, Silk Shimmer, Tangerine Shimmer and Topaz Shimmer.


The Shimmer effect officially debuted in the U.S. on August 16, and is now preparing to go international in early 2017. Within the U.S., the products are now available at the Bead Factory, Bead Wholesaler, Danceshopper, Dreamtime Creations, E.H. Ashley, Frabels, Fred Frankel & Sons, HarMan, John Bead, Munro Crafts, Rhinestone Biz, Rhinestone Guy, Rhinestones Unlimited and Tami’s Place.


Founded in 1895 in Austria, Swarovski designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Run by the fifth generation of family members, the Swarovski Crystal Business has a global reach with approximately 2,680 stores in around 170 countries, more than 26,000 employees, and revenue of about 2.6 billion euros in 2015.


The company’s fall campaign recently launched, entitled Brilliant Inspiration. Starring eight brilliant talents from the worlds of art, design and style, it was shot by internationally renowned photographer Tim Walker. For further information, visit


Photo: Swarovski model Karlie Kloss for the Brilliant Inspiration campaign. Photo by Tim Walker.